Children’s Media Use in America – 2013 Report

Common Sense Media 2013 report finding — Check out the other survey findings.

Common Sense Media has published a 2013 report on young children and their access and use of mobile media devices, Zero to Eight, Children’s Media Use in America 2013. The new research study aims to get a reading on how media use has changed since the organization completed and published its 2011 media and children study. Common Sense Media plans to redo this research biennially and publish the collected data.

The 2013 results are based on a nationally representative survey of parents with children under eight years of age. Researchers surveyed 1,463 parents utilizing the same methodology that was used in the 2011 survey and making sure that African-American and Latino representation was large enough to ensure statistically valid conclusions. To further ensure the reliability of the data, investigators provided devices and Internet access to survey participants when necessary.

Several of the Most Interesting 2013 Findings

The survey data indicate that almost twice as many children, eight years and younger now use mobile media when compared to the 2011 Common Sense Media results.
Television, DVD, and video game use on traditional screens is decreasing, but television still dominates.
Although access to mobile media for poor and underserved children has increased since the 2011 survey, a digital divide still exists.

This 2013 Common Sense Media report will a useful document to use for parent and educator events focusing on 21st Century parenting and digital children. As the basis for group discussion, Zero to Eight, Children’s Media Use in America 2013, offers concrete and statistically based data on children under age eight and the extent of their access to mobile media devices.

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