Kids’ Television Shows as Advertising

Today the medium is a lot less about a message and more about the toys!

Just about everyone — parents, teachers, grandparents, youth leaders — should read the New York Times article, Hasbro, Intent on Expanding Its Toy Brands, Is Playing All the Angles.

The days of interesting television shows with good story plots are fast disappearing because many of today’s shows are a composite of toys and programming about those toys.

Concerned parents and other adults may want to consider additional limits on  television and carefully evaluate whether the end result of a toy or game purchase is simply more television watching.

To learn about more advertising, marketing, and digital world children, check out the Campaign for a Commercial-Free Childhood (CCFC). You can download various fact sheets on marketing to children at the CCFC website.

Also read the children and media recommendations from the American Academy of Pediatrics.

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