Today the medium is a lot less about a message and more about the toys!
Just about everyone — parents, teachers, grandparents, youth leaders — should read the New York Times article, Hasbro, Intent on Expanding Its Toy Brands, Is Playing All the Angles.
The days of interesting television shows with good story plots are fast disappearing because many of today’s shows are a composite of toys and programming about those toys.
Concerned parents and other adults may want to consider additional limits on television and carefully evaluate whether the end result of a toy or game purchase is simply more television watching.
Media! Tech! Parenting! 
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