Posted in cell phones, digital devices and gadgets, digital parenting, distracted driving, gadget ownership, parents and technology

BMW PSA: Cell Phones, Texting, and Distracted Driving

Click here to watch the video on YouTube or watch below.

In my years as a teacher and parent (now with a with a young adult child), I’ve seen lots of public service announcements that focus on improved parenting, better health, preventing substance abuse, and the like.

However, I’ve never watched one with the impact and shock quality of this distracted driving video PSA, produced by BMW (see below) and released in June. Read a short report about the video at Auto News. BMW also put out a press release in, BMW Launches National Campaign Against Distracted Driving in Time for the Summer Driving Season.

Bravo BMW!

Continue reading “BMW PSA: Cell Phones, Texting, and Distracted Driving”

Posted in acceptable use, cell phones, digital citizenship, digital parenting, parents and technology

Driving? Texting? Phoning?

Read a post from the Thrive blog at Children’s Hospital Boston. In R U Ready 2 Stop Txting, Lois Lee MD, MPH, links to statistics, discusses the new Massachusetts texting law that took effect September 30, 2010, and offers suggestions about digital era parenting.

Dr. Lee directly addresses parents about virtual connections while driving.

Most of us would never drink and drive in front of our kids, race other cars, or even start the engine without buckling up first. Why then would we set a bad example for our children by texting behind the wheel? Though they may deny it, we have a much greater influence over our teens’ behavior than they let on. If you practice safe driving, there’s a far better chance your teenager will as well. ‘Do as I say, not as I text’ isn’t just hypocritical, it’s dangerous.