Posted in advertising, American Academy of Pediatrics, digital kids, digital world conversations, media diet, media literacy, screen time

Advertising With Kids as Targets

For several months I’ve been carrying around a New York Times article, How Advertising Targets Our Children, from the February 11, 2013 edition. Written by pediatrician Perri Klass the Well Blog post points out that recently published research links, even more strongly, the exposure of alcohol advertising to a child’s movement toward unhealthy behaviors.

Health Children Media Ed
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Dr. Klass writes about Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems (abstract), a Pediatrics article describing new research that finds a stronger association between unhealthy behaviors and the amount of advertising in the lives of children and adolescents. The researchers followed nearly 4,000 children in grades seven through ten.

Read the full text of the Pediatrics article.

In her article Klass quotes the researchers, experts from the Yale Rudd Center for Food Policy, and pediatrics professors from the Children’s Hospital at Stanford University who have studied the links between childhood obesity and screen time.

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Posted in 21st Century Learning, American Academy of Pediatrics, digital learning, digital parenting, parents and technology, teaching digital kids, wireless gadgets

8 Tips to Help Parents Raise Stronger 21st Century Learners

As we approach the end of 2012 and the holiday season that will surely introduce new gadgets and devices into many of our households, it’s a good time to reassess family digital expectations.

Learning in the 21st Century requires that children competently use digital resources much of the time. To do this each student needs plenty of experience making choices, understanding limits, and mastering the art of filtering out what is immaterial at any given point. Children who get this guidance at home and at school are the most prepared to become effective learners.

These eight tips aim to help parents of digital kids to get started. If you teach, consider sharing them with your students’ parents.

1. Place computers and tablet devices in central, well-traveled locations — away from bedrooms and private spaces.

2. Make adults, not children, the administrators on all computers, including laptops until you are certain of each child’s decision-making. Know what is installed on your child’s mobile devices.

3. Print and post rules and expectations. Specify the times when you do not want your children using computers. Emphasize that your family rules are in effect when your child goes to a friend’s house.

4. Help your children to come up with a strategy that helps them to distance themselves whenever and wherever inappropriate digital activities occur.

5. If your children have mobile phones, have you discussed appropriate use, texting, and limits on a phone’s digital camera? Download a PDF of my cell phone contract.  Check out my contracts and agreement page.                     Continue reading “8 Tips to Help Parents Raise Stronger 21st Century Learners”

Posted in American Academy of Pediatrics, digital parenting, marketing to kids, media literacy, parents and technology

Kids’ Television Shows as Advertising

Today the medium is a lot less about a message and more about the toys!

Just about everyone — parents, teachers, grandparents, youth leaders — should read the New York Times article, Hasbro, Intent on Expanding Its Toy Brands, Is Playing All the Angles.

The days of interesting television shows with good story plots are fast disappearing because many of today’s shows are a composite of toys and programming about those toys.

Concerned parents and other adults may want to consider additional limits on  television and carefully evaluate whether the end result of a toy or game purchase is simply more television watching.

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Posted in American Academy of Pediatrics, digital parenting, Do Not Track Kids Act, kids changing lives, online tracking, parents and technology, privacy

Support the Do Not Track Kids Act

Read the bill.

Today, February 7, 2012, take a few minutes to ask your United States Representative to support the Do Not Track Kids Act, a bill that seeks to prevent the tracking and collecting of kids’ online information and activities.

Parents and educators know how much children and teens love to explore the digital world, and that’s not going to change. What needs to change is the way companies collect information about kids’ digital activities and then use it for marketing purposes, much of it exploitative. The Do Not Track Kids Act aims to stop tracking the activities of children and adolescents and encourages companies to adopt a Digital Marketing Bill of Rights for Teens.

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Posted in American Academy of Pediatrics, digital devices and gadgets, digital parenting, parents and technology, tech free time

iPad Crazed Kids? OK, but Are They Also Learning How to Play With Others?

I’ve just read a November 28, 2011 Bloomberg article, iPad Crazed Toddlers Spur Holiday Sales. OK, the title is a bit overly dramatic, but it’s an interesting read, describing the demand for tablets of all kinds and kids’ motivation to use them.

Seriously, though, the tone of the article makes me worry a bit. As a confirmed techie, gadget lover, educational technology specialist, teacher, and parent, I know that children also need lots of outside play time and plenty of experiences working/playing with others. We don’t know what the jobs will be in 15 years when these kids are looking for employment, but we do know that their superior technology skills will matter little if they don’t have great people skills — understanding how to share, take turns, and work collaboratively.

The article reminds parents about the American Academy of Pediatrics recommendations about no screen time (or very little of it) for children under two years of age. And please — this is a plea from me — avoid, as much as possible, using these digital devices as electronic pacifiers, the term used in the article by Victoria Nash of the Oxford Internet Institute (England).

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Posted in American Academy of Pediatrics, answers to media questions, digital devices and gadgets, media literacy, parents and technology

Discouraging News on the Media Lit Frontier

Zero to Eight: Children’s Media Use in America, p 11

The New York Times has reported on a Common Sense Media (CSM) sponsored study, Zero to Eight, Children’s Media Use in America (PDF). The Times article, Screen Time Higher Than Ever for Children, describes the study and points out that kids are in front of a screen more than ever despite the recommendations of their doctors.

After reading this I am feeling a bit more pessimistic than usual. Adults are used to tossing health caution to the wind for themselves, but we were vigilant about protecting the health of our children. Now we seem to disregard the recommendations of pediatricians — the very people who can help us do the most possible to ensure that our kids grow into strong and productive adults. Are we as a society less and less concerned about the development of strong minds? Times reporter Tamar Lewin writes:

Despite the American Academy of Pediatrics’ longstanding recommendations to the contrary, children under 8 are spending more time than ever in front of screens…

Continue reading “Discouraging News on the Media Lit Frontier”

Posted in American Academy of Pediatrics, digital parenting, parents and technology, television

Pediatricians Recommend No Screens for Kids Under Age 2

Yesterday I wrote about a newspaper article that described the updated American Academy of Pediatrics media recommendations for children under two years of age. Here’s the direct link to the updated policy statement, Media Use by Children Younger Than 2 Years from the journal Pediatrics. The entire document is easily accessible and free, about four pages of reading plus footnotes.

A Few Quotes from the Document