Posted in 21st Century life, democracy and digital life, Facebook, fake news, fraudulent news, media messages, political advertisements, social media

Two Senators Make Up a Group & Buy a Facebook Ad

Even as social media companies explained in Congressional hearings how they are developing ways to identify fraudulent and spurious political advertisements, two United States Senators conducted an experiment, creating a group, developing an ad, paying Facebook $20 each, and targeting groups of people who they hoped would view it. The two senators, Mark Warner of Virginia and Amy Klobuchar of Minnesota wondered whether they could get people to notice their advertisement, and lots did. The ad also included a disclaimer.

They explain what they did in the video below, which appeared on ABC.

 

In the comments section some individuals spent time bashing the two senators, noting they made up something that wasn’t true. What did not have much to do with their jobs as senators, some commenters wondered?

However, the two senators clearly aimed to make a point about the relative ease of creating and uploading fraudulent political content, and they demonstrated that the current steps that social media companies are taking to identify false political ads is still not enough.

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