When we use Chrome, Google’s tracking cookies follow us everywhere, and the video below perfectly illustrates how these trackers operate in our digital lives. It was produced by Washington Post technology columnists, Geoffrey A. Fowler and James Pace-Cornsilk.
Enjoy watching, but also ask yourself how much of your personal data and your daily activities you want to share with these trackers? Moreover, how much of your children’s data do you want these cookies to collect? In a connected world, digital life is complicated as is personal privacy.
FYI, I have stopped using Chrome completely (I use Duck Duck Go as a browser), and I am migrating to an email that I pay a small fee for each month. To learn more about what I use you may want to read two past MediaTech Parenting posts.
On the web just about everything we do is recorded or tracked in some way. The digital footprints of our online lives are collected for all sorts of reasons, advertising primary among them, and while some companies collect data on individuals, others collect data and then combine information to identify trends. Either way, personal online privacy is eroded. Guiding children toward an understanding that nothing they do on the web is private is one of the greatest responsibilities of digital era parenting
The Wall Street Journal is publishing a series on privacy, describing how the digital documentation of our online lives is affecting our private lives and explaining the steps individuals and families can take to protect their privacy. A graphic in the series provides readers with step-by-step instructions to make Chrome, Firefox, Safari, and Internet Explorer protect privacy.
Another part of the Journal series, a July 30, 2010 article, Sites Feed Personal Details to New Tracking Industry, provides additional information about tracking, detailing the steps that occur when a group collects a user’s information and then sells that information to companies and advertisers.