In essence, Google is now using credit card data, to combine with the data it has already collected about us, to learn more about our purchases — those made online and and those we purchase without any online connection. The goal, according to Washington Post reporters Elizabeth Dwoskin and Craig Timberg, is to discover whether Google’s searches and its advertisements have helped people decide what to buy — even when a purchase isn’t made online.
The company continues to collect data and learn more and more about people of all ages. That’s creepy. It feels even more creepy when I consider how we use Gmail in my family to share calendars and when I look at the Google Dashboard that keeps track of and shares with me some of the data Google has collect about us.
Although I believed that I had taken significant steps to maintain a modicum of privacy in my 21st Century digital life, I was wrong.
I am less than halfway through Bruce Schneier’s book, Data and Goliath, all about the hidden methods of collecting our personal data, and already I am discovering that my personal privacy plan has many holes. I’m not that different from most adults. Privacy, however, is going away, and we collaborate in the process by not making any specific decisions and by going along with the ways the Internet tracks us. We do have choices, and we educators and parents need to learn a lot more about maintaining privacy and then share what we’ve learned with young people.
Vanity Fair has 11 trackers and widgets.
In the book’s first chapters Schneier addresses data collection, how trackers get added to my computers and digital devices as little files called cookies. With a quick search II found over 1,000 cookies and cache files on my laptop, despite the fact that I only allow cookies from places that I visit (about 650 were cookies). Some of these are useful and don’t bother me — like the cookies for the several catalogs where I regularly make purchases, the newspapers which I read, and the educational and musical organizations which I like. Read more about cache. Continue reading →
A bank of computers in a data center. Via Pixabay.
Finding good resources to help young people learn and understand more about data and photo collecting is key to building strong citizens in our 21st Century digital world. We adults can also learn a lot in the process.
Interestingly, no matter how we set privacy settings (stipulating who can see our images), the sites where we post and share continually accumulate information about us — much, but not all, gleaned from the photos themselves. Yes, it’s about digital footprints, but it’s much bigger than that.
One article we should read is Why Photos Are The Next Big Battleground in the Fight for Privacy, over at The Next Web news site. The report is chock full of interesting information about big data and how it zeros in on our photos. It also includes sobering statistics about the number of pictures that people share in sites like Facebook, Instagram, and Google. It’s good information to share with the digital kids in your family or school. Continue reading →