Why People Purchase SmartPhones for Themselves (and their Kids?)

The December 6, 2011 ComScore Data Mine features this interesting data chart that graphs the reasons that people purchase smartphones. The leading reason?
People appreciate the convenience of smartphone ownership. Is staying in instant communication with kids one of these conveniences?

The challenge for parents when they purchase these gadgets for kids?  Balancing appropriate use with convenience. Read the MediaTechParenting family mobile phone contract.

Check out graph and explanation at the ComScore site.

One thought on “Why People Purchase SmartPhones for Themselves (and their Kids?)

  1. Pingback: RetailWire Discussion: Compete: The Male vs. Female Debate Goes Mobile « Meyers Research Center: THE BLOG

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