Posted in 21st Century life, online tracking, parents and technology, privacy

Retailers Track Adults by Monitoring Device Wifi

We most often worry about advertisers tracking our children online but sometimes forget to think about how much we adults are followed around digitally.

FTC Privacy Series
FTC Privacy Seminar on Mobile Device Tracking

Check out the Washington Post article, Privacy Advocates Push Back on Stores’ Tracking, describing how retailers keep track their customers by monitoring smartphone wifi signals. No guidelines currently regulate this type of information collecting so no privacy parameters exist. Essentially this mobile device tracking is a way to get more information about shoppers, track what they do, and target advertising and target advertising more effectively.

The article, by Amerita Jayakuma, describes how a Maryland legislator has proposed a bill to require retailers to inform people if the store is watching them while they shop.  The Federal Trade Commission recently held a seminar on mobile device tracking.

I’ve been wondering for some time if I was tracked a few months ago when I visited a huge regional outlet mall with my husband.

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