If you wonder about the still-new world of social media, and are continually amazed when a few comments on a social media site affect prompt change (whether it’s a political movement, corporate policy, or an unsatisfied customer quieted down) this New York Times article, Redefining Public Relations in the Age of Social Media, provides helpful background. The article, by Stuart Elliott, describes the evolutionary and revolutionary changes in the digital public relations world.
A Few Interesting Thoughts from the Article
- Internet and social media like blogs, Facebook, and Twitter are transforming the relation between those of us in the general public and the people communicating with us. It’s no longer top down communication. Continue reading “Redefining Public Relations in Our Digital World”