Posted in advertising, American Academy of Pediatrics, digital parenting, marketing to kids, media messages, parents and technology

The Media Is the Message for Our Children

Listen to a Los Angles CBS video about the story.
Listen to a Los Angles CBS video about the controversy and read the story.

In light of the extraordinary negative media messages about body image in children’s lives, ensuring the strength and confidence of preadolescents and teens is a continuing challenge for parents and teachers. So much of the advertising markets thinness, popularity, sexuality, and one type of attractiveness, so it can be difficult for adults to counteract the effect of the of this pressure on a child.

Sometimes the entire ethos of a company emphasizes values that we do not want children in our care to adopt.

A distressing article over at the Huffington Post, A Message to Abercrombie’s CEO from a Former Fat Girl by Sara Taney Humphreys, highlights how one company has made exclusion, intentionally or otherwise, a part of its mission. Humphreys’ article isn’t about something that happened recently, but rather a quote from a 2006 Salon article about the CEO of Abercrombie and Fitch. While the article is more than six years old, the comments are disturbing, especially given the number of children who like to shop at Abercrombie and the many others who struggle with body image. Below is a quote from the Salon article.

As far as Jeffries is concerned, America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

You can also listen to this ABC Chicago television story (after an airlines advertisement), including interviews with teenagers — many of whom can fit into the Abercrombie clothes but choose not to buy them. The teens are demonstrating at one of the stores in Chicago.

You might also want to look over the American Academy of Pediatrics (AAP) statement on media and children.

Posted in advertising, American Academy of Pediatrics, digital kids, digital world conversations, media diet, media literacy, screen time

Advertising With Kids as Targets

For several months I’ve been carrying around a New York Times article, How Advertising Targets Our Children, from the February 11, 2013 edition. Written by pediatrician Perri Klass the Well Blog post points out that recently published research links, even more strongly, the exposure of alcohol advertising to a child’s movement toward unhealthy behaviors.

Health Children Media Ed
Check out the Media Resources at HealthyChildren.org.

Dr. Klass writes about Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems (abstract), a Pediatrics article describing new research that finds a stronger association between unhealthy behaviors and the amount of advertising in the lives of children and adolescents. The researchers followed nearly 4,000 children in grades seven through ten.

Read the full text of the Pediatrics article.

In her article Klass quotes the researchers, experts from the Yale Rudd Center for Food Policy, and pediatrics professors from the Children’s Hospital at Stanford University who have studied the links between childhood obesity and screen time.

Continue reading “Advertising With Kids as Targets”