To get a sense of how much you really know about the social networking world and the movers and shakers who are actively developing and tweaking it, take a social media quiz. The Big Social Media Quiz over at the Liberate Media website.
A user needs 70% to pass this quiz, and though I know all sorts of minutia about social media, I only answered 50% of the questions correctly. Sigh!
Liberate Media is a PR firm with social media expertise.
Right now, around Superbowl weekend, lots of people write and debate about how much television is okay for young children to watch, and many parents wring their hands about manipulative advertising. This brings back memories.
I don’t talk about this often, but 29 years ago when our television broke, we had a new baby and not enough money, so we decided to put off the purchase of a new TV. The delay went on for six years until our daughter was seven years old. Originally we did not make a decision out of any deep philosophical principles — and back then there was a lot less research about the effect of TV-watching on young children — we simply did not have money that we wanted to spend on a new set just then (or we had other things we wanted to purchase , I really don’t remember). However, gradually we forgot our plans to purchase a new television because we liked what happened in our family.
In today’s world an advertisement focuses on a specific demographic and gender — kids, boys, girls, adolescents, tweens, young adults, seniors, and more. This post, How Advertisers Target Kids, at the Media Awareness Network, a Canadian organization, provides much more background information. This PBS site, Don’t Buy It, Get Media Smart, explains how companies make advertisements, and then goes on to help children deconstruct (take apart and examine) them, and the images on this site are excellent.
Advertisers seek to combine images and music or sound with at least one or more strategies below, aiming to attract people, connect them to a product, and then encourage a purchase.
On the web just about everything we do is recorded or tracked in some way. The digital footprints of our online lives are collected for all sorts of reasons, advertising primary among them, and while some companies collect data on individuals, others collect data and then combine information to identify trends. Either way, personal online privacy is eroded. Guiding children toward an understanding that nothing they do on the web is private is one of the greatest responsibilities of digital era parenting
The Wall Street Journal is publishing a series on privacy, describing how the digital documentation of our online lives is affecting our private lives and explaining the steps individuals and families can take to protect their privacy. A graphic in the series provides readers with step-by-step instructions to make Chrome, Firefox, Safari, and Internet Explorer protect privacy.
Another part of the Journal series, a July 30, 2010 article, Sites Feed Personal Details to New Tracking Industry, provides additional information about tracking, detailing the steps that occur when a group collects a user’s information and then sells that information to companies and advertisers.