Campaign Advertising — Media at Its Worst for Kids

The tenor of the political advertising in this election season is appalling, and it will get worse. Because no code of best practices exists when it comes to campaign advertising, the current presidential election cycle media will feature unending ads  that stretch the truth or make up the facts outright and deliver them straight into the lives of kids. While it’s a fine opportunity to help citizens, young and old, strengthen their media literacy skills, television is over-exposing all of us to some unfortunate and distressing content.

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To Learn a lot more listen to recently broadcast Diane Rehm Show about the non-candidate SuperPACs that are spending enormous sums on political advertisements. Jane Mayer’s recent New Yorker article, Attack Dog, is another comprehensive article. Talking to children about what they are seeing on television is critical, especially during an election cycle.

In a February 26, 2012 piece published at the USA Today Teachers’ Lounge (link no longer available), media lit guru, Frank Baker pithily describes the situation. He writes:

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Happy New Year from MediaTechParenting!

Welcome 2012!

I’ve taken ten days off from blogging to enjoy friends, my senior parents, my daughter, her husband, and their little dog. To the left of this post, and down a bit, you can see a cute picture of him sitting at their Mac as if he is preparing to search the web or maybe write a blog post.

The holidays included lots of time for relaxing, some early winter yard cleaning, and plenty of New Year’s organizing around the house.

Stay tuned. In 2012 I’ll have plenty to share on MediaTechParenting — books I am reading, research I’ve discovered, cool gadgets I’ve received, and articles on technology.

We can be sure that 2012 will bring increased innovation, more technological gadgets, expanded social media, and lots of opportunities to experiment and collaborate with digital resources. Our children and students, we can be certain, will competently and confidently embrace just about everything that comes down the pike.

We adults will need to embrace change, learn as much as we can, model appropriate behavior for the children in our families and classes, and remind ourselves of the importance of  lifelong collaborative learning.