Posted in advertising, American Academy of Pediatrics, digital kids, digital world conversations, media diet, media literacy, screen time

Advertising With Kids as Targets

For several months I’ve been carrying around a New York Times article, How Advertising Targets Our Children, from the February 11, 2013 edition. Written by pediatrician Perri Klass the Well Blog post points out that recently published research links, even more strongly, the exposure of alcohol advertising to a child’s movement toward unhealthy behaviors.

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Dr. Klass writes about Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems (abstract), a Pediatrics article describing new research that finds a stronger association between unhealthy behaviors and the amount of advertising in the lives of children and adolescents. The researchers followed nearly 4,000 children in grades seven through ten.

Read the full text of the Pediatrics article.

In her article Klass quotes the researchers, experts from the Yale Rudd Center for Food Policy, and pediatrics professors from the Children’s Hospital at Stanford University who have studied the links between childhood obesity and screen time.

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