Common Sense Media has published a 2013 report on young children and their access and use of mobile media devices, Zero to Eight, Children’s Media Use in America 2013. The new research study aims to get a reading on how media use has changed since the the organization completed and published its 2011 media and children study. Common Sense Media plans to redo this research biennially and publish the collected data.
The 2013 results are based on a nationally representative survey of parents with children under eight years of age. Researchers surveyed 1,463 parents utilizing the same methodology that was used in the 2011 survey and making sure that African-American and Latino representation was large enough to ensure statistically valid conclusions. To further ensure reliability of the data, investigators provided devices and Internet access to survey participants when necessary.
Several of the Most Interesting 2013 Findings
- The survey data indicate that almost twice as many children, eight years and younger now use mobile media when compared to the 2011 Common Sense Media results.
- Television, DVD, and video game use on traditional screens is decreasing, but television still dominates.
- Although access to mobile media for poor and underserved children has increased since the 2011 survey, a digital divide still exists.