Support the Do Not Track Kids Act

Read the bill.

Today, February 7, 2012, take a few minutes to ask your United States Representative to support the Do Not Track Kids Act, a bill that seeks to prevent the tracking and collecting of  kids’ online information and activities.

Parents and educators know how much children and teens love to explore the digital world, and that’s not going to change. What needs to change is the way companies collect information about kids’ digital activities and then use it for marketing purposes, much of it exploitative. The Do Not Track Kids Act aims to stop tracking the activities of children and adolescents and encourages companies to adopt a Digital Marketing Bill of Rights for Teens.

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Think Before Taking Online Quizzes and Surveys

I have a big problem with online web surveys and quizzes aimed at kids. Many are tricky digital techniques using old-fashioned fun and emulating magazine quiz features of the past, but with a contemporary cyber-twist that encourages today’s web users — and many, many children — to happily divulge all sorts of personal information.

When you encounter a quiz or survey on a website, it’s a good time to chat with children about privacy and the methods that websites use to collect personal information. Remind them that no kid-friendly erasers are currently available to whisk things away once children provide information. To learn more about how websites and companies track the online activities of children read the Common Sense Media policy brief, Protecting Our Kids Privacy in a Digital World.

You may also want to visit the I Look Both Ways blog, where Linda Criddle has posted Online Quizzes and Surveys and the Real Risks These Represent. Linda’s post offers a comprehensive overview of the subject along with supplemental images.

Here’s a short excerpt — applicable for home and at school — from my November 2011 post at the Teaching Tolerance blog.

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