Campaign Advertising — Media at Its Worst for Kids

The tenor of the political advertising in this election season is appalling, and it will get worse. Because no code of best practices exists when it comes to campaign advertising, the current presidential election cycle media will feature unending ads  that stretch the truth or make up the facts outright and deliver them straight into the lives of kids. While it’s a fine opportunity to help citizens, young and old, strengthen their media literacy skills, television is over-exposing all of us to some unfortunate and distressing content.

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 To Learn a lot more listen to recently broadcast Diane Rehm Show about the non-candidate SuperPACs that are spending enormous sums on political advertisements. Jane Mayer’s recent New Yorker article, Attack Dog, is another comprehensive article. Talking to children about what they are seeing on television is critical, especially during an election cycle.

In a February 26, 2012 piece published at the USA Today Teachers’ Lounge, media lit guru, Frank Baker pithily describes the situation. He writes:

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